Healthcare Provider
Case Study
Case Study
Posterity Health
D2C Marketing Strategy for Patient Acquisition and Growth
Challenge
Posterity Health is a national group of fellowship-trained male reproductive urologists specializing in male fertility, offering virtual and in-person care across the U.S. As the organization pivoted from a B2B model to a direct-to-consumer (D2C) model, it needed a marketing strategy designed to drive patient acquisition and growth.
Goal
Develop a strategic marketing plan to shift from primarily B2B outreach to D2C marketing, with a particular focus on increasing patient volume for high-value surgical services.
Strategy
Conducted a comprehensive evaluation of Posterity Health's existing website, paid marketing efforts, content strategy and thought leadership to identify opportunities for growth. Developed a market-specific strategy designed to strengthen the brand's consumer positioning, optimize digital marketing investments and prioritize key surgical service lines. The plan also provided a framework for scaling marketing efforts into new geographic markets and identifying the agency resources needed for execution.
Results
A comprehensive marketing strategy was developed and presented within four weeks.
Ongoing efforts include website optimization to better support the D2C strategy, while paid marketing efforts continue to track against the KPIs established in the plan.
Case Study
CVTS + VeinSolutions
A Long-Term Communications Partnership in a Competitive Healthcare Market
Client
Cardiothoracic & Vascular Surgeons (CTVS) / VeinSolutions
Engagement
Agency of Record for 6+ years
Goal
For more than 65 years, Cardiothoracic & Vascular Surgeons (CTVS) has provided specialized cardiovascular and vascular care. When new competitors entered their market, CTVS engaged us as their agency of record to help differentiate the practice, protect its reputation, and support continued patient growth.
Strategy
Over the course of more than six years, we have served as an extension of the CTVS team—providing ongoing medical PR with media relations, content marketing, social media management, paid digital marketing and video storytelling. Our work helped the practice maintain strong patient volumes, increase new patient demand and stand out in an increasingly crowded healthcare landscape.
When the practice experienced a data breach, we worked closely with leadership and legal counsel to develop and execute clear, compliant internal and external communications—helping preserve patient trust during a highly sensitive situation.
Ongoing Efforts & Results
Video Storytelling
Produced a comprehensive library of educational and physician-led videos, including FAQs, procedure overviews, recovery guidance, and surgeon bio videos. All content was optimized for YouTube and the website, driving increased search visibility, website traffic, and patient engagement.
Media Relations
Developed and executed regional, national, and industry media outreach, positioning CTVS surgeons as trusted experts and resulting in 50+ earned media placements.
Social Media Management
Created, managed, and monitored all social media channels for more than six years, delivering consistent growth in engagement and followers while reinforcing clinical credibility and patient trust.
Paid Digital Marketing (VeinSolutions)
Planned and managed targeted paid campaigns that significantly increased patient inquiries and booked appointments—creating a waiting list exceeding three months.
Top Media
